Chart Porn and the PR Condition

When you bring hundreds of communicators together over two days for a conference on PR News Measurement in Philadelphia, it gets interesting in a way the founding fathers never anticipated. “It’s like one big therapy session here,” noted measurement expert Katie Paine, in reference to the discourse among conference attendees of the many challenges –……

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Here’s the one crucial thing you must do before you write

Here are the mistakes most writers make: They use passive voice too much, hiding the “actor” of the sentence. (For example, “Mistakes were made.”) They feel guilty if they don’t spend at least three hours a day writing. They believe they can’t accomplish any writing in 15 minutes. They figure out what they want to…

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Infographic: 6 trends shaping the digital advertising industry

Digital channels are dominating the advertising market. As the landscape expands, new avenues for distribution and, ultimately, new challenges are constantly presented. What role will artificial intelligence play in the industry? Which channels will see the largest growth? How is data collection going to change? Savvy brand managers must be aware of all these facets…

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‘Crisis’ and ‘panic’ don’t have to go hand in hand

You see it in the news every day. Another organization facing yet another scandal, security breach or social media mishap. “That can’t happen to us,” you think. Still, you start to sweat a little as you imagine the worst-case scenario. You might not be able to prevent disaster from striking your organization—but it doesn’t have…

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Mister Rogers’ guide to a more neighborly company culture

This year marks the golden anniversary of the premiere of “Mister Rogers’ Neighborhood.” The world has changed dramatically since 1968, but the precepts and principles presented in the beloved show—which ran on PBS until 2001—still resonate. Fred Rogers’ gentle, authentic brand of educational storytelling was aimed at kids, but the wisdom he shared applies to…

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