Synaptic Digital Combines Digital and Broadcast Tactics with New Visual Audio News Release

In the ever-expanding need for content, Synaptic Digital is combining broadcast and digital tactics by transforming Audio News Releases (ANRs) into short social videos or animated infographics called Visual Audio News Releases (V-ANRs). The V-ANR extends a radio campaign by providing visual content that can be distributed to new audiences on other mediums in the…

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Paragon Appoints Guy Taylor to Head Global PR

Paragon Public Relations, a full-service communications firm, has appointed Guy Taylor as Global Director of Public Relations. In his new role, Guy will be responsible for client relationship management, PR strategy and execution, and new business development. Taylor previously worked at ICAP (now Nex Group), a leading Interdealer Broker, where for over nine years he…

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Cover FX Retains HL Group as Agency of Record 

HL Group, a diversified strategic marketing and communications agency, announced that the firm has been named the public relations agency of record for Cover FX, an industry leader in high-performance cosmetic and skincare formulations featuring a wide range of shades and high-quality, cruelty-free ingredients. HL Group has been retained by Cover FX to increase awareness…

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Catalina Appoints Tom Corley as Global Chief Retail Officer and President of U.S. Retail

Catalina, the leader in shopper intelligence and personalized digital media, announced the appointment of Tom Corley as Global Chief Retail Officer and President of U.S. Retail. Corley, who has held top leadership positions at Kraft Foods Group and Acosta, brings deep CPG experience, relationships and understanding of the CPG marketplace—and the evolving needs of retailers…

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W2O Group and Syracuse University Commemorate Anniversary of Center for Social Commerce with Special Program in November

W2O Group, a network of innovative analytics-driven, digital-first marketing and communications firms, and Syracuse University (SU) announced that they will celebrate the five-year anniversary of the W2O-Newhouse Center for Social Commerce (CSC) with a special program taking place from November 8-10. The program will feature an array of notable guest speakers from the technology, healthcare,…

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Curiosity.com Appoints Lisa Weinstein as CEO

Curiosity.com, the media company dedicated to inspiring its worldwide audience to learn something new every day, has announced the appointment of veteran media and advertising executive Lisa Weinstein as Chief Executive Officer to lead the company through a period of growth and expansion.  Lisa will be reporting to the Board of Directors and be based at…

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3 paramount truths for PR pros

The PR industry is thriving—and so are communicators who take advantage of changing trends. In April, The Holmes Report wrote that the PR industry grew in value by 7.4 percent in 2016—up from a 5 percent increase the year prior. The Holmes Report wrote: The research reveals that the Top 250 PR firms reported fee income of…

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10 measurement essentials for PR

Measurement has been a bugaboo of the PR industry for years. Because so much of PR is intangible and long-term in scope, it does not fit into a common financial mold when it comes to metrics. Of course, that’s no excuse. Companies spend about $11 billion on PR per year, and executives rightfully demand to see…

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11 definitions for lengthy words

This week, I set out to answer a simple question: What are the longest words in the English language? That led to a not-so-simple question: What do the longest words in the English language mean? Because many of these words are technical and have little practical use, their definitions do not appear in standard dictionaries….

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