10 ways PR pros can build outstanding careers

As public relations practitioners, we’ll do almost anything to win coverage and add value for our clients. It’s in our DNA to burn the midnight oil to plan all the project pieces just right. PR pros work weekends and holidays, responding to emails while we’re on vacation. We’re all in. This is our mindset when…

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9 ways marketers can use Reddit

Reddit calls itself “the front page of the internet” for a reason. The platform has more than 50,000 active communities and 250 million users, and attracts 8 billion page views on a monthly basis. It’s a buzzing online world that’s open for everyone to enter—which is why digital marketers are so interested in it. Follow…

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Report: How journalists use social media in 2017

Reporters see social media as essential to their work; they’re just cautious about trusting it. In a recent survey of U.S. journalists and other media professionals, 42 percent report using five or more types of social media regularly. Still, more than half are concerned about fake news and social media’s influence on journalism. The report…

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How much is your PR expertise worth?

Organizations cannot simply buy a positive reputation and credible image. Strong relationships aren’t for sale. Building them requires relentless honesty and compelling storytelling directed at the desired audience. Great publicity must be earned. Organizations and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or…

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7 essential email marketing tactics

For all the amazing new marketing tools that have been called “the next big thing,” there remains one that consistently delivers spectacular return on investment. Email marketing has risen to the top over the past several years. A recent Campaign Monitor study found that for every dollar spent on an email marketing campaign, the average…

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Facebook: ‘We know we have more work to do’ [Updated]

Technological advancements have been a boon to marketers and social platforms, but relying too much on automated systems can lead to trouble. Such is the lesson Facebook is learning after it recently made headlines for allowing brand managers to target users based on anti-Semitic phrases. On Thursday, ProPublica reported: Until this week, when we asked…

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The best of the ‘Best of’ health care blogs

Blogs are a great way to spread the word about what your organization is up to—new medications, cutting-edge technologies, patient success stories, and more. They also help savvy communicators take the pulse of the industry at large. Whether you’re starting a blog for your organization or just want to see what’s out there, look at…

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4 tips to score and excel in a sports PR career

Millions of people aspire to a career in sports because of their passion for athletics. That’s a valid motivation, but a love of sports is only one facet of the game. If you’re hoping to cultivate a career in sports public relations, or in virtually any communications function in the field of athletics, remember these…

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Quiz: Are you stuck in a communications rut?

It’s easy to fall behind in a communications world that’s constantly expanding and evolving. If the following statements are true of your department, you might need to make some substantial changes: You can’t remember the last time you’ve done a communications audit You have no strategy for your infographics and videos—or you don’t use them…

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