5 crisis lessons from Crock-Pot and ‘This Is Us’

At the end of season two, episode 13, we finally get a glimpse of how Jack dies. The Crock-Pot, or more accurately a slow cooker, catches on fire—and the internet is freaking out. For the past week, Crock-Pot has been working day and night to reframe the conversation, protect its brand, do some serious damage…

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Cell phones, Twitter offer vital channels as another mass shooting unfolds

Amid horrific chaos, students sent messages of love—along with crucial information about the shootings unfolding in their Florida high school. A gunman, believed to be former student Nikolas Cruz, pulled a fire alarm Wednesday afternoon at Marjory Stoneman Douglas High School before opening fire on students evacuating the building. Seventeen people were killed, and others…

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How hard data can bolster your PR efforts

There’s a running joke that PR pros hate math outright and dislike numbers in general. Unfortunately, we have earned that reputation and have struggled to measure meaningful results and present strong cases for our ideas and suggestions. Numbers are necessary in our day-to-day routine, and to succeed, PR pros must conquer their fear of math,…

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What habits do highly productive writers have in common?

Waiting for the muse to strike is a luxury most writers don’t have. Though writing is most enjoyable when you are on a roll, most days spent assembling sentences are an arduous slog. When you’re out of ideas, the ink seems to dry up. Many writers have discovered that daily habits increase the likelihood of…

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30 jobs in the PR and marketing world

Celebrities wield influence well beyond their chosen career paths. They realize they can have a positive, lasting impact on the world. This Valentine’s Day, let’s take a look at the causes a few of these influential people love: Bill and Melinda Gates   According to the “Forbes 2017 Billionaires List,” Bill Gates, with a net…

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6 gifts PR pros truly want for Valentine’s Day

Roses and candy are often appreciated, but many PR pros would rather have a headline instead. After another day pitching journalists, endearing themselves to consumers through tweets or Facebook posts and ensuring that heart-laden PR stunts go off without a hitch, communicators could use some love—through gifts you can’t get at a Hallmark store. Here’s…

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What do PR pros love most about their jobs?

Love is in the air; it’s Valentine’s Day again. In honor of this occasion, I asked some PR pros what they love most about their career in public relations. Though the answers ranged from storytelling to relationship building and media relations, one thing is clear—PR pros adore what they do. Creating concepts “What do I…

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6 ways to craft engaging content

This article originally ran on PR Daily in February of 2017. Users are getting sick of force-fed content, just as they’re sick of ads. Consumers want to feel that they’re an active and willing part of the experience; otherwise, they might feel manipulated or ignored. How can you create content and experiences that assuage those…

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Google turning on ad blocker, pushing AMP email feature

With its incipient ad blocker and a new email format, Google is closing one marketing door and opening another. The company announced it would turn on its ad blocker tomorrow, a change that PR pros have known about since December. To help publishers prepare, Google explained how its ad blocker would work. The Verge wrote:…

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