Why and how your reps should tap into media training

Interview preparation is vital to public relations. An unprepared or ineffective spokesperson can squander a publicity opportunity; a well-prepared representative can transform it from mediocre to meteoric. Here are tips to incorporate into your media training arsenal: Prepare your spokesperson for different kinds of reporters. Good media coaching goes beyond prepared messages; it can include…

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How to safeguard your reputation in a crisis

Reputations are won or lost in the moment after a crisis. In midst of your response, it’s easy to forget to protect your status and trustworthiness. Whether you win or lose, your reputation is far more within your control than you might think. Crisis is the moment of choice—where your destiny is determined one way…

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Can you spell these brain teasers?

Last week on PR Daily, a subheading to a post used the word “brouhaha.” It was the first time this writer had seen the word written out. The word is one of those coinages that is common in spoken English, but less so in writing. These words can be colloquialisms or jargon and should be…

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6 questions you should ask when measuring earned media

When measuring a media strategy, start with the “who.” As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust forward-looking strategy. First, who should be involved? Before answering any other questions, consider building a team that will measure…

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Powerful ways to end any speech

A satisfying end, regardless of medium, is paramount. Musicians write songs that build to rousing crescendos. Attorneys deliver emotionally moving closing arguments to impressionable jurors. Pastry chefs leave diners on a high note by ending their meals with beautifully plated desserts. Throughout our culture, we recognize how important a big finish is. We want that…

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10 essential elements of a PR plan

It’s time to plan for 2018. When crafting public relations strategy, it’s wise to develop a long-term outlook, but you should plan to test, measure and adapt over time. Modern PR teams must be agile and ready to pivot at a moment’s notice. Here are 10 elements to consider before finalizing your 2018 PR plan,…

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