Why your quotes have no juice for reporters

Why are these two or three sentences so hard to formulate? Sometimes they are the most time-consuming sections of documents PR pros put together. Through experience, feedback and education, PR pros can glean helpful tidbits to create quoteworthy statements. Here’s a collection of anatomical components that make a good quote and how you can use…

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Give the gift of being an industry ace this holiday season

We know how hard it is to give your employees the perfect gift—something that says, “Thank you for your hard work.” It doesn’t help that budgets have dwindled down to nothing. Fortunately, Ragan and PR Daily’s 2017 Ace Awards offers an affordable way to show your employees you noticed their dedication this year. Your entry-level employees…

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7 tips for speedier, more pragmatic writing

Writers who wait for the perfect words are doomed to a dreary purgatory of half-finished work. If you’re keen to become an efficient writing machine instead of a dithering nitpicker, Enchanting Marketing has an infographic for you. The piece offers seven tips to pursue pragmatism (and productivity) over perfection, including: Perfectionists try to find the “best”…

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30 jobs in the PR and marketing world

Most of us have a dream job that we would do just about anything to land. Nothing could stand in our way of becoming the next team member for that ideal workplace. Working Not Working, a site that connects companies and creative talent, released its fourth annual list, “The Top Companies WNW Creatives Would Kill…

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When taking a beating is part of the job

A spokesperson can feel like he or she is in front of the firing squad. Think of Sarah Huckabee Sanders holding her daily brief for the White House press corps and you might begin to see the resemblance. Include Jason Maloni, Paul Manafort’s spokesperson who was subpoenaed by Robert Mueller, and other representatives who are…

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How to promote your brand on Reddit

It can be difficult to know where to start when considering Reddit for marketing. Even though it has been around for more than a decade, it’s still hard to explain what exactly Reddit is to people. The self-proclaimed “front page of the internet” can be intimidating, but for PR professionals, it creates a huge opportunity. “The…

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‘Feminism’ is Merriam-Webster’s Word of the Year

A lot of people were researching feminism in 2017. That’s what Merriam-Webster says prompted its announcement that “feminism” is its Word of the Year, beating out contenders “dotard” and “complicit,” among others in its annual top 10. ‘Feminism’ was looked up 70% more in 2017 than in 2016. And it was looked up a ton…

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Give your audience the gift of brevity

When it comes to presenting, less is definitely more. Many presenters spend a great deal of time crafting a speech packed with details intended to impress the audience. Unfortunately, most of that detail—no matter how scintillating—is forgotten by the time audience members return to their desks or cars. Think about the last business presentation you…

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