Why journalists should respond to PR pros’ emails

Journalists have a serious communication problem. We like to vent about bad PR practices, and sometimes it’s well-deserved. Yet every time I’ve turned the tables and asked PR pros what bugs them most about us, the answer is always the same: Journalists don’t answer their emails. On one hand, it’s understandable. We get dozens, even…

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11 free tools to pump up your PR efforts

As a PR pro, you might find that your inbox is overwhelmed with fancy, expensive tools designed to make your life easier. Some are great and others are duds, but for many communicators who are on a strict budget, they simply are not an option. Luckily, there are a bunch of fantastic tools available online…

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Easy essentials of SEO

Google’s algorithms are constantly shifting, the technical rules of search engine optimization (SEO) regularly changing. That can be frustrating, especially for small-business owners who don’t have a technical background. Though details may vary, the big picture remains more or less the same: Google wants to provide value for search engine users, and if you do…

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4 ways to boost your storytelling magic

They were immediately hooked, recounting racist incidents they had faced. Chen had engaged their attention, she says, but the emotion was all wrong. She was connecting but not inspiring. She retired the stories about Australia. We all know that storytelling carries power in communications. But how to find the right story—one that doesn’t just grab…

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When should CEOs speak out on politics?

In the fallout of President Trump’s remarks on the violence in Charlottesville this week, it’s clear that corporations are increasingly willing to take political stances. Trump hastily dissolved two business advisory councils this week as chief executives began resigning over his remarks about an eruption of violence in Charlottesville, Virginia, sparked by a far-right rally…

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Blueprint for social media success

Managing multiple social media accounts can be a time-consuming nightmare. If only there were a cheat sheet for navigating and mastering each platform’s subtleties. Alas, the good people at MarketingProfs have shared an infographic that plots a course to success on six popular networks. [RELATED: Join us for the Social Media #Mashup at Disneyland.] The graphic…

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Facebook launches fundraiser feature for users’ birthdays

Birthdays on Facebook are about to get more meaningful. What used to be an all-but-empty act of well-wishing can now become a reason to support a cause or nonprofit organization. In a blog post, Facebook announced: People often dedicate their birthday to support a cause, and we’ve seen people using Facebook to raise money for…

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