How to get your employees to generate content for you

You’re swamped. We understand. Communicators are too busy with the day-to-day essentials to cover everything of interest that’s going on at their organization. The good news is that employees engage better with content produced by their colleagues, anyway. These dual realities have merged to create one of the liveliest trends in contemporary communication: employee-generated content. What…

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3 rules for crafting a stellar event for your organization

To build a brand today, you need to be known for more than just your product. You want to become known as a company that will truly enhance its customers’ lives. Apple knows this; that’s why its product reveals and Worldwide Developer Conferences are such extravagant affairs. The goal is to create a lifestyle that…

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3 lessons from McDonald’s vow of healthier kids’ fare

McDonald’s says it wants to get healthier. On Thursday, it announced an initiative to make healthier meals available for children worldwide. Today, we are announcing our new 2022 global #HappyMeal goals. Over the next several years, we’ll be focusing on nutrition criteria, simplifying ingredients, transparent nutrition information, recommended food groups and responsible marketing: https://t.co/zH5VYViyld pic.twitter.com/M4wIhDYXc3…

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8 keys to create a more data-driven dream team

Communication pros who skillfully wield data are in prime position to succeed. Due to the rise in data journalism, reporters and editors often prefer article submissions supported by data. Internal expectations are increasing, too. “More and more businesses expect marketing and communications teams to make decisions and gather insights by analyzing the data they collect…

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How marketers (and everyone else) should talk to women

The Economist recently wrote: “The growing economic power of women is one of the most important trends of our time.” Key growth drivers, such as delaying marriage and children—as well as rising literacy rates— indicate the average U.S. woman’s salary will rise above the average U.S. man’s by the year 2028. Currently, women control $7 trillion…

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Why basic visual content won’t cut it anymore

We’ve all heard the cliché—a picture is worth a thousand words. You’ve probably also heard a thousand times about how visual content grabs attention, increases recall and sparks an emotional response. So you slap a stock image on your social media posts and call it a day, right? Unfortunately, it takes more than that to…

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Infographic: Content marketing from A to Z

Content might be king, but without a robust strategy, yours won’t wear the crown for long. Content creation starts as an easy investment, a few blog posts and a new page on your website. However, optimizing the benefits of your blog or video channel requires discipline and experimentation. As social media platforms monkey with their…

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A focus on respect and care after the fatal Florida shootings

A mass shooting has many victims—some with physical injuries, others with psychological wounds—and health care communicators and practitioners are doing their utmost to help. Wednesday’s shooting spree at a high school in Parkland, Florida, killed 17 people and has left many in that community reeling with grief. The New York Times reported: A heavily armed…

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