Apologies 101: How Southwest’s statements shone, but United’s sunk

Mea culpas often follow PR crises, but not all are created equal. Southwest Airlines was recently embroiled in a crisis that was uncannily similar to the backlash United Airlines faced in April. However, the PR responses from these organizations were drastically different. In both instances, passengers were forcibly removed from flights by security officers in full…

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5 grammar and style resources for PR pros

PR pros often field questions about grammar and punctuation. Simple questions about spelling can be answered on websites such as Dictionary.com, Merriam-Webster.com or their related apps. I’ve even used the speech function on the Merriam-Webster app to sound out a word and get the correct spelling. However, those sites aren’t always helpful for answering questions such…

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3 ways PR pros can land media coverage without news

What do you do when your organization doesn’t have news to pitch? You create some. That doesn’t require a pricey investment in an analyst report or a charitable contribution for the sake of media coverage. It doesn’t even require a press release. Rather, keeping your brand in the news is all about uncovering stories hidden…

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3 paramount truths for PR pros

The PR industry is thriving—and so are communicators who take advantage of changing trends. In April, The Holmes Report wrote that the PR industry grew in value by 7.4 percent in 2016—up from a 5 percent increase the year prior. The Holmes Report wrote: The research reveals that the Top 250 PR firms reported fee income of…

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10 measurement essentials for PR

Measurement has been a bugaboo of the PR industry for years. Because so much of PR is intangible and long-term in scope, it does not fit into a common financial mold when it comes to metrics. Of course, that’s no excuse. Companies spend about $11 billion on PR per year, and executives rightfully demand to see…

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11 definitions for lengthy words

This week, I set out to answer a simple question: What are the longest words in the English language? That led to a not-so-simple question: What do the longest words in the English language mean? Because many of these words are technical and have little practical use, their definitions do not appear in standard dictionaries….

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Bring your digital signage out of the shadows

Your employees see your digital signage every time they walk through your office. That means they’re a captive audience, right? Not quite. If your signage is outdated and boring, they might as well be looking at a blank wall. Fortunately, we have experts who want to show you how to make the most of your…

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9 ways to be an outstanding panelist

Moderators aren’t the only ones with a tough job to do during a speaking engagement. Panelists also carry the burden of listening carefully to what their co-panelists are saying in order to form relevant responses, interjecting as appropriate to make sure their views get heard and packing a lot of value into a short speaking…

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