Apologies 101: How Southwest’s statements shone, but United’s sunk

Mea culpas often follow PR crises, but not all are created equal. Southwest Airlines was recently embroiled in a crisis that was uncannily similar to the backlash United Airlines faced in April. However, the PR responses from these organizations were drastically different. In both instances, passengers were forcibly removed from flights by security officers in full…

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Are You Sure You Want to Wing It When It Comes to Crisis?

One of the most uncomfortable sessions during the recent PRSA International Conference last week was a breakout about losing control of your brand’s social media account. Fortunately there are steps communicators can take to help avoid such situations, although many of the tactics sound similar to those used in crisis management. Yet how many brands…

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5 grammar and style resources for PR pros

PR pros often field questions about grammar and punctuation. Simple questions about spelling can be answered on websites such as Dictionary.com, Merriam-Webster.com or their related apps. I’ve even used the speech function on the Merriam-Webster app to sound out a word and get the correct spelling. However, those sites aren’t always helpful for answering questions such…

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The Alphabet of Illiteracy scoops PR Grand Prix: fighting polio and ignorance gets the Global Contribution Award

Date: 16 October 2017, Sofia, Bulgaria Weber Shandwick’s wide-reaching campaign to combat illiteracy, The Alphabet of Illiteracy, wins the Grand Prix in the 2017 International Public Relations Association Golden World Awards for Excellence. At a sparkling Gala in Sofia, Bulgaria, the campaign on behalf of Project Literacy and supported by celebrities such as Lily Cole,…

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3 ways PR pros can land media coverage without news

What do you do when your organization doesn’t have news to pitch? You create some. That doesn’t require a pricey investment in an analyst report or a charitable contribution for the sake of media coverage. It doesn’t even require a press release. Rather, keeping your brand in the news is all about uncovering stories hidden…

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