Why journalists should respond to PR pros’ emails

Journalists have a serious communication problem. We like to vent about bad PR practices, and sometimes it’s well-deserved. Yet every time I’ve turned the tables and asked PR pros what bugs them most about us, the answer is always the same: Journalists don’t answer their emails. On one hand, it’s understandable. We get dozens, even…

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How BET Networks Taps Into Talent for Influencer Marketing

Influencer marketing can come in many shapes and sizes. Some companies utilize outside influencers, and some focus on employees. For Tatiana Holifield-Arthur, senior director of social media marketing strategy at BET Networks, influencer marketing means using its on-air talent to achieve a multiplier effect with the network’s huge following. The post How BET Networks Taps…

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11 free tools to pump up your PR efforts

As a PR pro, you might find that your inbox is overwhelmed with fancy, expensive tools designed to make your life easier. Some are great and others are duds, but for many communicators who are on a strict budget, they simply are not an option. Luckily, there are a bunch of fantastic tools available online…

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