6 body language essentials to nail your next client pitch

You get only one chance to make a first impression. To be more precise, research shows it’s more like four seconds—that’s how quickly people form judgments after an introduction. It’s another 30 seconds before that judgment is largely finalized. As professional communicators, our lives often feel largely digital, but face-to-face interactions are still essential for…

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Uber’s Messaging on Cyber Breach Scandal Leaves Much to Be Desired

Uber’s response to its cyber breach crisis has raised more questions than answers, allowing speculation and coverage to increase and brand equity to erode, according to crisis expert Sam Huxley, senior vice president with Washington, D.C.-based agency LEVICK. The post Uber’s Messaging on Cyber Breach Scandal Leaves Much to Be Desired appeared first on PR…

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8 rules for working with a creative agency

If you’re going to spend money on an agency, you want to get as much out of the relationship as possible. Photography and video production are art forms; they’re also complex processes that take lots of planning to be successful. Hiring a third-party team can help, but your internal process can still wreak havoc on…

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