Follow these 8 steps to prepare for a crisis

Crisis preparedness is important, but is it essential? Preparing for an event that may occur is easy to put aside when teams are busy with what’s relevant now. Unfortunately, the experience of managing a real-life crisis prompts many organizations to finally begin preparing for the next potential disaster. Developing the gold standard for crisis readiness…

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4 Ways CVS Hit the (Beauty) Mark With Photo Manipulation Ban

In an effort to combat harmful advertising in the beauty industry, CVS has made a commitment to keep it real. The retail chain has unveiled its Beauty Mark campaign, promising that it will no longer “digitally alter or change a person’s shape, size, proportion, skin or eye color or enhance or alter lines, wrinkles or…

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How classic storytelling narratives can improve your speeches

If you’re dreading writing an upcoming presentation, you can take solace in the fact that the book has already been written. An infographic from Quid Corner offers guidance from author Christopher Booker, who posits that “everything ever written boils down to seven basic plots.” Here are a handful of enduring narratives you can use as a…

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Twitter accounts track words new to The New York Times

If you’ve ever been surprised to see unlikely word pop up in the staid pages of The New York Times and other publications, welcome to our brave new publishing world. These words could be coarse (“shithole”), bewildering (“mafroukeh”) or oddly poetic, if poetry were written by robots (“cryptotulips”). Now there are Twitter feeds where word-lovers…

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66 percent of consumers prefer a strong stand on political and social issues

In today’s increasingly divisive political and social landscape, many brand managers might think that silence is the best route. However, keeping quiet on current controversial issues can present a lost opportunity for those looking to boost consumer loyalty and brand reputation. Sprout Social’s Championing Change in the Age of Social Media report revealed that 66 percent…

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